Senior-level expertise in a flexible, parart-time model
With deep experience across B2B marketing, business strategy, and growth, I help Startups/ companies lay the marketing foundation for long-term success.
I partner with you end-to-end with the experience to know what works, the clarity to build a smart plan, and the ability to execute it fast. It’s hands-on leadership that gives you clarity, momentum, and measurable results and the epiece of mind.
I work closely with you to turn strategy into clear actions, and guide execution at every stage. to create action plans that drive real growth and deliver measurable impact.
Go-To-Market (GTM) Strategy
Market research, competitor analysis, and precise audience targeting
Crafting a strong UVP and differentiated messaging
Planning market entry – channels, geos, budget, and partners
Clear marketing roadmap with milestones and KPIs
Messaging & Positioning
Developing a sharp, consistent story for investors and customers
Creating a messaging framework for team alignment
Adapting messages by audience, region, and use case (pitch, demo, web, campaigns)
Marketing Plan – From Vision to Execution
Building quarterly/annual plans with KPIs
Planning digital campaigns – content, ABM, webinars, events, more
Managing vendors: creative, content, media, production
Ongoing optimization and reporting for measurable progress
Investor Pitch & Fundraising
Crafting compelling investor decks that highlight value and potential
Translating complex data into clear narratives
Prep, rehearsals, and hands-on support through funding rounds
Demand & Lead Generation
Driving growth with demand engines that deliver high-quality leads
Building smart funnels – from awareness to conversion
What Do I Actually Do?
Fractional CMO and hands-on marketing lead From building the strategy to driving execution, I manage what’s needed – across marketing, BD, and investor relations.
I turn strategy into reality, with close guidance and precise execution at every stage.
About Me
20 years of experience in B2B marketing
For startups and technology companies, in Israel and abroad
Deep understanding of business, not just marketing
Knowing how to connect message, product, and growth
Leading complex processes
From strategy to execution, with field results
Eye-level approach
A true partner, not a distant consultant
Global background
Ex-Google & Microsoft, alongside dozens of startups from Seed to Growth stages
Want a marketing partner ? Let's talk : kerenbargay@gmail.com 📞0504224217